Bread Financial (BFH) Stock Price

$66.19 0.7%

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AI Score

Hold

  • Alternative

    7

  • Fundamental

    4

  • Technical

    7

Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.

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BFH AI Stock Analysis

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Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Bread Financial (BFH) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.

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Bread Financial (BFH) Price Prediction

Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Bread Financial (BFH), currently trading at $66.19, will... Sign up to access price prediction.

Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.

About BFH

LSE

  • Bread Financial Holdings, Inc.

  • Symbol

    BFH

  • Market

    NYSE

  • Industry

    Financial - Credit Services

  • Market Cap

    3.1B

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News

Bread Financial Announces Approval of $200 Million Share Repurchase Program

Bread Financial Announces Approval of $200 Million Share Repurchase Program
August 27, 2025. globenewswire.com
Bread Financial Announces Expiration and Results of Its Previously Announced Cash Tender Offers

Bread Financial Announces Expiration and Results of Its Previously Announced Cash Tender Offers
August 22, 2025. globenewswire.com
Bread Financial Announces Early Tender Results of its Previously Announced Cash Tender Offers and Extends Total Consideration Through the Expiration Date

Bread Financial Announces Early Tender Results of its Previously Announced Cash Tender Offers and Extends Total Consideration Through the Expiration Date
August 7, 2025. globenewswire.com
Bread Financial Q2 Earnings Beat, Revenues Miss, Credit Sales Rise

Bread Financial Q2 Earnings Beat, Revenues Miss, Credit Sales Rise
July 25, 2025. zacks.com

BFH Alternative Data

Web Traffic

Bread Financial receives an estimated 1.5M monthly visitors to breadfinancial.com.

  • Web Traffic

    1474778

  • Change from Previous Month

    8.6%

  • 3 Month Change

    3.8%

  • YoY Change

    3.8%

Facebook Engagement

Bread Financial has engaged 372 users via their Facebook Page over the last 7 days.

  • Facebook Engagement

    372

  • Daily Change

    6.1%

  • 1 Month Change

    3.4%

  • 3 Month Change

    148%

  • YoY Change

    148%

Instagram Followers

Bread Financial has 6,919 Instagram Followers on its main Instagram account, up by 22.1% over the last month.

  • Instagram Followers

    6919

  • Daily Change

    1.4%

  • 1 Month Change

    22.1%

  • 3 Month Change

    36.1%

  • YoY Change

    36.1%

Youtube Subscribers

Bread Financial has 7,080 subscribers on its main Youtube channel, up by 2.8% over the last month.

  • Youtube Subscribers

    7080

  • Daily Change

    0%

  • 1 Month Change

    2.8%

  • 3 Month Change

    7.6%

  • YoY Change

    7.6%

LinkedIn Followers

123,762 are following Bread Financial on LinkedIn, up by 0.9% over the last month.

  • LinkedIn Followers

    123762

  • Daily Change

    0%

  • 1 Month Change

    0.9%

  • 3 Month Change

    2.6%

  • YoY Change

    2.6%

App Downloads

  • App Downloads

    9000

  • Daily Change

    18.2%

Job Postings

Bread Financial currenly has an estimated 55 open job postings, up by 27.9% over the last month.

  • Job Postings

    55

  • Daily Change

    1.9%

  • 1 Month Change

    27.9%

  • 3 Month Change

    66.7%

  • YoY Change

    66.7%

LinkedIn Employees

According to LinkedIn, Bread Financial has 4,321 employees, up by 1.3% over the last month.

  • LinkedIn Employees

    4321

  • Daily Change

    0%

  • 1 Month Change

    1.3%

  • 3 Month Change

    4%

  • YoY Change

    4%

Reddit Mentions

Bread Financial has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.

  • Reddit Mentions

    0

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    0%

Twitter Followers

Bread Financial has 6,062 Twitter Followers on its main Twitter (also known as X) account, which is up by 0.2% over the last month.

  • Twitter Followers

    6062

  • Daily Change

    0%

  • 1 Month Change

    0.2%

  • 3 Month Change

    0.5%

  • YoY Change

    0.5%

Business Outlook

According to employee reviews, the business outlook among employees at Bread Financial is 73 out of 100 (bullish), down by -3.9% over the last month.

  • Business Outlook

    73

  • Change from Previous Month

    3.9%

  • 3 Month Change

    6.4%

  • YoY Change

    6.4%

News Mentions

Bread Financial was mentioned 13 times in the news yesterday.

  • News Mentions

    13

  • Daily Change

    30%

  • 1 Month Change

    0%

  • 3 Month Change

    0%

  • YoY Change

    0%

BFH Financials

BFH Key Metrics

  • Total Revenue

    $970M

  • Net Income

    $138M

  • Earnings per Share

    $2.81

  • Free cash flow

    $393M

  • EBITDA

    $218M

  • EBITDA Ratio

    0.224742

  • Total Assets

    $22.4B

BFH 2-year Revenue & Income
BFH 2-year Free Cash Flow

BFH Technicals

BFH SMA
BFH RSI

FAQ

What's the current price of Bread Financial (BFH) Stock?
The price of an Bread Financial (BFH) share is $66.19.

What's the market cap of Bread Financial?
The current market cap of Bread Financial is 3.1B.

Should I buy or sell BFH?
Multiple alternative data signals suggest that Bread Financial stock could offer a buying opportunity at its current level, with a reasonable expectation for positive performance in the mid term.

Is Bread Financial a good investment?
Based on an in-depth analysis that encompasses fundamentals, technical analysis, and alternative data insights, it appears to be a favorable time to consider investing in Bread Financial stock. The bullish indicators suggest that Bread Financial's growth prospects and market position may lead to a positive performance in the foreseeable future.

Is now a good time to buy Bread Financial (BFH) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, it could be a favorable time to consider buying Bread Financial stock, given the bullish outlook.

What are some stocks similar to Bread Financial (BFH) that investors often compare it to?
Bread Financial (BFH) is often compared to similar stocks such as Mastercard, Western Union, Visa, Capital One and American Express.

What is the forecast for Bread Financial's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Bread Financial's stock price to be around $70.64 in 2026. Starting from the current price of $66.19, this represents a 6.7% change in price, indicating a bullish outlook for the stock.

How to buy Bread Financial (BFH) Stock?
Bread Financial stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Bread Financial shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.